Castle Clash After One Year
I’m sure everyone from you, who is playing games on smartphone devices already played Castle Clash. This online game was released exactly 1 year ago and it gets lot of players around the world. I recall how I was playing it for first days and it was a big fun. Anyway, it’s a year ago and we will have a look how this game looks today. There are some tricks reported from users, as tool called Castle Clash Hack http://planeth4ck.com/castle-clash-hack/ , but I personally don’t believe it’s working and mostly likely such tools are finished with paid survey and they will provide you nothing in the back.
Big marketing was started from IGN, the game was recommended on Apple and Google mobile stores. Castle Clash was for free for everyone. This was exactly reason, why Castle Clash gets so popular in the gamer community. As the game is a classic strategy, where you have to gather resources, make strong army and defeat enemies it wasn’t something, which we don’t know yet. Anyway, a big marketing was the only the success of this game.
Nowadays I had a little check how many people are still interested in this game. The main base of active players is somewhere around 9 millions, which is, I think, after 1 year and no more marketing excellent result. Of course, it has decreased by half from the time when the game was released. This is fully normal, as every title is replaced by newer game and only big fans are staying to play Castle Clash forever.
What was reason for Castle Clash to be popular ?
As i mentioned already, it was a big marketing. iOS AppStore and Android Market recommended this game to all of us, no fees, free game led to the fact that everybody loved it. But there was still an interesting thing. With special creatures called Heroes, this game was mixture of Might and Magic and World of Warcraft. As both of those games are really popular for years, it wasn’t so hard to continue playing Castle Clash, especially if main point of strategy games was clear for everybody and additional creatures were well known from other games. One thing which I don’t see a good on this game is , that for special Hero creatures you have to obtain lot of resources and they are very hard to be gathered in game. In this case developer IGN was very smart and they offer you to pay by real money the additional credits. As far as I know, this created a big income for IGN and this was exactly reason, why this game was released for free. Once Castle Clash will catch you, you will pay them for additional game resources and you will buy Heroes.
Is fine to pay for “virtual game currency” ?
CNN has reported an accident with Castle Clash game in UK. The whole story is related to 11 years old kid, who typed into Android Store credit card of his father. During the time of playing ( around 6 months ) this kid paid to IGN over Android Store around 11k pounds ( 12,5k USD ) for game resources. According to IGN it was all within the law and they haven’t refunded a cent back to this credit card. I don’t believe, that any parent, who will miss 11k pounds from credit card will not discover what is going on. Especially in times, when you are receiving emails, text messages from bank with any kind of transfer, I don’t believe this father doesn’t knew about it. Not sure, if there was a law suite for this, but I’m starting to have a feeling that father itself paid for credit and he is telling that it was his son.
What does it mean for us ?
It means Castle Clash is still good strategy game with lot of users around. But you have to take care, once game will eat all of your free time, you can finally spend a lot of real money for virtual money. And I don’t think it’s good investment, especially in current world.